Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With integrated solutions across four key domains – telecom networks, IT, smart devices, and cloud services – we are committed to bringing digital to every person, home and organization for a fully connected, intelligent world.

This is a HUAWEI 3.0 experience store in China, which shows the HUAWEI new products here with a new feeling.

As the online store selling more mobiles than the offline stores, HUAWEI stores bring more experience to the end customers, they can check the new products here, communicate here, and for after-sales service.

Client Needs:

1. Show a modern technology life to the consumers. Bring a Modern, Technology, Fashion, Generous feeling when you come.

2. There are more than 500+ iterms will show in this store, and it is difficult to highlight the main products. which including smart phone, laptop matebook, Matepad, watch, smart home, accessories.

3. The complicated product display makes it difficult for consumers to make choices.

Design process:

1. We provide some samilar cases for customer study, and they focus out what they want approximately.

2. Our design team and client end sales team Communicate deeply, highlight the 5~10 impotant points which will increase and decrease the selling, and which is not good for the customer experience right now.
   

3. Fix the Budget of each store such as60sqm, 100sqm, 300sqm and 300 sqm.

Initial design:

1. New Scene Experience: Bring a new consumer scene experience by transforming and upgrading the overall shelf image, using more stainless style design;

2. New Shopping Guide Method: Realize intelligent shopping guide through infrared human flow induction;

3. Highlight the High-end New Products: Highlight the high-end new products by upgrading the design and introduct information of the shelf decoration;

4. Simplify the Display and Selection: Harmonize the theme color and increase the shelf guidance to achieve the purpose of optimizing product display and simplifying consumer choice.

Below is the real pictures of this store, with the 3.0 display counter, cabinet, LED signs.